Dealers and cars on the road - that's what our founder, Ray Coulson knew it would take to run a successful oil distribution company in the state of Arkansas. Ray spent most of his career in the oil business and he knew opportunity when he saw it. He knew exactly what it took to provide dealers with the best products and service they needed to be successful. Ray was a long-time employee of Amoco Oil Company. In the late 1960s, he believed that Amoco should be operating in Arkansas. But Amoco decided not to come into Arkansas. Knowing he was right about the potential business in the state, he left Amoco and moved to Little Rock. And so it was in 1969 that Ray, his wife Lois, co-workers Jim White and Walter Pennington began operation of a new corporation, known as Coulson Oil Company, Inc. More than 83,000 gallons of fuel were sold through six dealer-operated service stations during our first month in business. In the early years, Coulson Oil's annual gasoline volume averaged 700,000 gallons, but after only 10 years that average had increased to 22 million gallons and 51 locations. From 1969 through today, Coulson Oil has always been about innovation. For instance, Ray and Jim determined that self-service at that time, a new trend in gasoline marketing, would work in combination with a food store. From that idea, Coulson Oil was the first to open what is now known as convenience stores. Ray often said you have to be willing to embrace changes and trends aggressively, and that philosophy still rules today. Led by Mike Coulson, Ray's son, Coulson Oil is a company dedicated to be the leading branded-gasoline marketing supplier in Arkansas. And it's our dealers that make that happen.
Give me people. Give me automobiles.
- Ray Coulson, Founder
Our Dealers Are Our Customers
Devoted to Excellence. Dedicated to Service
Every member of the Coulson Oil team is serious about providing excellent service to our dealers. Being a dealer dedicated distributor, we understand that the only way we will succeed is when our dealers succeed.
Excellence is demonstrated in our commitment to bring innovation to our industry as we strive for the highest levels of quality and service. Dedication to service means we go the extra mile to anticipate and meet dealer needs. Every day, we keep the wheels moving for our dealers. Because we challenge ourselves to do things differently and better, we act as a “coach” to help our dealers reach the next level of performance and success.
There is a promise we make to our dealers, "Devoted to Excellence. Dedicated to Service." It means we settle for nothing less than perfect, and that everything we do for our dealers is considered a service. At Coulson Oil, our top goal is providing our dealers with excellent service.
One of the ways we make sure we provide excellent service is organizing the company in a way that best meets the needs of our dealers and ourselves. We have put together one of the most highly dedicated and technically-trained team of people to make certain dealer's needs are met.